Most rental prospects start their search with a phone call asking numerous questions about availability, benefits and prices. The first impression on the telephone can determine whether the prospective renter makes an appointment or visits you.

Most prospective renters visit the property after speaking to a leasing agent on the phone, reading an ad or researching the property on the web. Studies show that if the leasing agent does not appear courteous, knowledgeable or helpful, despite how great the location, availability and pricing, the potential renter will take their business elsewhere. 

When was the last time your organization asked feedback from your current renter?  With fear of competition, many rental properties constantly run numerous promotions to attract new renters.  If your current renter is not satisfied with your organization's customer service or facilities, then they will move once their contract expires.  It is more cost effective to maintain your current renter than attracting new renters and having vacant properties in your inventory.

The Trevi Group has created a software program that allows your organization to collect data from a customized survey: